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Data Visualization
and Storytelling

Shape decision-making in your organization with data stories

October 24 - 25, 2017 | 9AM - 5PM | TwentyFour-Seven McKinley Building, BGC

Learn to
communicate data

Take our workshop to learn how to transform data into actionable insight, and how to use visuals to effectively communicate data-driven stories.

What you'll learn

Using Storytelling to Communicate Data

Choosing the Best Chart Type

Designing Charts for Truth and Clarity

Schedule and Curriculum

DAY 1 Data Storytelling and Visualization Fundamentals

Using Storytelling to Communicate Data

  • Facts versus Story: How stories shape perception and influence action
  • How to profile your audience
  • Applying story elements and structure to data-driven communication
  • Choosing the best channels for communicating data to your audience
  • Contrast, Context, Change: Concrete ways to make numbers more meaningful

The Grammar of Data Viz: Mastering Basic Chart Types

  • How visualization reduces the mental effort of comprehending data
  • Understanding size, length, color, position and other methods of visually encoding data variables
  • Choosing the best chart type to illustrate magnitude, composition, correlation, deviation, and other kinds of data relationships
  • Overcoming common mistakes in chart choice: Why some charts work better than others

Expanding Your Visual Vocab with Advanced Chart Types

  • Understanding the limitations of basic chart types in communicating more complex data patterns such as network relationships and geospatial information
  • Deconstructing and critiquing complex data visualizations
  • Introduction to available tools for producing advanced chart types
DAY 2 Data Visualization Best Practices

Best Practices in Chart Design

  • Design not decoration: Designing charts for clarity and integrity
  • Understanding Basic Chart Anatomy: Axes, Colors, Legends, Labels, Gridlines
  • How to Avoid Lying or Misleading with Charts
  • How to Reduce Visual Clutter on Data Visualization
  • Designing Readable Data Tables
  • Writing Meaningful Chart Titles and Annotations

Hands-on Charting Tips and Tricks

  • Formulas, tips, and tricks in using MS Excel or Google Sheets to execute data design best practices
  • Handling multiple variables, executing sparklines and small multiples, advanced axes formatting, direct labelling and legends

Introduction to Dynamic Data Visualization

  • When to use dynamic versus static data visualization
  • Overview of the different dynamic formats: When to use a GIF, dashboard, or D3 interactive
  • Introduction to tools for producing dynamic data visualizations
  • Select, Explore, Reconfigure, Abstract, Filter: Overview of Interaction Techniques and When to Use them

Organizer + Trainers

We are Thinking Machines, a global data science consultancy that helps organizations use data effectively. We’re especially passionate about producing useful, truthful, and beautiful data stories.
See our work for yourself.

Stef Sy

Stephanie Sy

Pia Faustino

Pia Faustino

  • Data Storyteller at Thinking Machines
  • Former TV producer at GMA Network
  • Former multimedia and social media manager at GMA News Online
  • View Pia's LinkedIn Profile

What are you getting?

  • Lessons and hands-on activities applying best practices in data visualization and storytelling
  • Session handouts
  • Flash drive containing all session slides
  • Lunch and snacks
  • Certificate of completion

For Php 14,600/pax, VAT-inclusive.

Book your slot today

Only 30 slots available. Book your ticket via the Eventbrite widget below, or email us at to ask about paying for your ticket via bank deposit.


  • Basic Microsoft Excel and PowerPoint skills
  • Basic statistics and math for analysis
Yes. We strongly encourage participants to also install updated versions of Microsoft Excel and PowerPoint. Although the Windows operating system is preferred, participants using Mac will also be able to follow the workshop topics.
We accept bank transfers upon request. E-mail us at so we can provide you with our bank account details. After that, you'll need to email us your deposit slip to confirm your purchase.
We offer a 10% discount for groups of 10 or more. If you’re a large group of more than 20, we recommend a private workshop instead. E-mail us for more information about that!
Early Bird Tickets are non-refundable.
Refund policy for Standard Tickets:
  • 100% refund more than 7 days before the event
  • 50% refund more than 3 but less than 7 days before the event
  • No refund if cancelled less than 3 days before the event
Future workshops are on the way. E-mail us at to be notified about the next one.
If you're transferring your ticket to someone else, please do so in advance. You can visit your Eventbrite ticket order and update the name of the attendee anytime before the event begins.
If you'll be bringing a car to the event, please notify us in advance so we can secure you a parking slot in the building. E-mail Jessica at Otherwise, there are paid parking areas at the Fort Strip and Bonifacio High Street nearby.
Yes, tickets are transferrable. Just update your Eventbrite ticket order with the name of the new attendee anytime before the event begins. Read more about how to do that here.
No need to print your ticket. You can show us your Eventbrite confirmation order on your mobile phone.
We'll issue you an official receipt for your ticket at the venue and upon request.

Unanswered question?
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BTW we also accept private bookings!

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