Marketing Science

Attribution Modelling

Allocate marketing resources across different channels

Substitution Modelling

Predict the impact of promotions and price changes on sales and related products

Brand Presence

Enhance your brand presence online and offline

Optimize marketing spending

Attribute specific marketing activities to corresponding impact
Track performance across products, geographies, and marketing channels
Use time series and Machine Learning modelling to determine the incremental effect of marketing activities

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Design promotions and optimize product placement

Use association rules and Empirical Dynamic Modelling to identify causal relationships between products and product categories
Develop relevant value propositions
Build recommendation systems to drive sales even further

learn more about Market Basket Analysis

Design promotions and optimize product placement

Measure brand performance

Optimize share of shelf using image analytics to determine if your brand has ideal product placement
Capture online consumer behavior and trends to identify new brand opportunities
Compare your online and offline brand presence against competition

learn more about Brand Building

TECHNOLOGY

We apply Machine Learning algorithms to identify underlying patterns and trends in your data, allowing you to transform your marketing strategy.

Clustering

Discover communities within your audience based on similar behaviors and interests, enabling deeper and more targeted insights

Substitution Modelling

Use Empirical Dynamic Modelling to predict the impact of promotions and price changes on product sales and associated products

Logo Recognition

Use computer vision and convolutional neural networks to detect the presence of your logo in a retail environment, a commercial, or even on a social media news feed.