Place data at the center of your commercial and creative decision making
Allocate marketing resources across different channels
Predict the impact of promotions and price changes on sales and related products
Enhance your brand presence online and offline
Optimize marketing spending
learn more about Attribution Modelling
- Attribute specific marketing activities to corresponding impact
- Track performance across products, geographies, and marketing channels
- Use time series and Machine Learning modelling to determine the incremental effect of marketing activities
Design promotions and optimize product placement
learn more about Market Basket Analysis
- Use association rules and Empirical Dynamic Modelling to identify causal relationships between products and product categories
- Develop relevant value propositions
- Build recommendation systems to drive sales even further
Measure brand performance
learn more about Brand Building
- Optimize share of shelf using image analytics to determine if your brand has ideal product placement
- Capture online consumer behavior and trends to identify new brand opportunities
- Compare your online and offline brand presence against competition
Increase 30% of your online sales via dynamic pricing and personalization.
We apply Machine Learning algorithms to identify underlying patterns and trends in your data, allowing you to transform your marketing strategy.
Discover communities within your audience based on similar behaviors and interests, enabling deeper and more targeted insights
Use Empirical Dynamic Modelling to predict the impact of promotions and price changes on product sales and associated products
Use computer vision and convolutional neural networks to detect the presence of your logo in a retail environment, a commercial, or even on a social media news feed.
Determine the optimal offline and online media mix by using attribution models build up out of an ensemble of machine learning models
We use data to predict what your business will be like tomorrow so that you can plan for today.
We bring your data to life through geospatial visualization and planning tools.
We are technology agnostic and we love to learn new things! Reach out and we can customize something for you.
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