Marketing Science
Place data at the center of your commercial and creative decision making
Attribution Modelling
Allocate marketing resources across different channels
Substitution Modelling
Predict the impact of promotions and price changes on sales and related products
Brand Presence
Enhance your brand presence online and offline
Optimize marketing spending
- Attribute specific marketing activities to corresponding impact
- Track performance across products, geographies, and marketing channels
- Use time series and Machine Learning modelling to determine the incremental effect of marketing activities
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Design promotions and optimize product placement
- Use association rules and Empirical Dynamic Modelling to identify causal relationships between products and product categories
- Develop relevant value propositions
- Build recommendation systems to drive sales even further
learn more about Market Basket Analysis
Measure brand performance
- Optimize share of shelf using image analytics to determine if your brand has ideal product placement
- Capture online consumer behavior and trends to identify new brand opportunities
- Compare your online and offline brand presence against competition
learn more about Brand Building
Increase 30% of your online sales via dynamic pricing and personalization.
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TECHNOLOGY
We apply Machine Learning algorithms to identify underlying patterns and trends in your data, allowing you to transform your marketing strategy.
Clustering
Discover communities within your audience based on similar behaviors and interests, enabling deeper and more targeted insights
Substitution Modelling
Use Empirical Dynamic Modelling to predict the impact of promotions and price changes on product sales and associated products
Logo Recognition
Use computer vision and convolutional neural networks to detect the presence of your logo in a retail environment, a commercial, or even on a social media news feed.
Attribution Modelling
Determine the optimal offline and online media mix by using attribution models build up out of an ensemble of machine learning models
MORE SERVICES
We use data to predict what your business will be like tomorrow so that you can plan for today.
We bring your data to life through geospatial visualization and planning tools.
Tailored Solutions
We are technology agnostic and we love to learn new things! Reach out and we can customize something for you.
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