CHALLENGE
Philippine Airlines partnered with Thinking Machines to develop a Customer Data Analytics Platform for a deeper customer understanding and to accelerate data-driven culture within the organization.
SOLUTION
Thinking Machines built a platform for PAL to integrate multiple data sources, analyze data and generate insights, and augment decision-making with AI. We deployed interpretable ML models, created Single Customer View dashboards, and conducted data strategy and capacity-building sessions for their teams.
Our Customer Data Analytics Platform operationalizes big data for PAL, processing large-scale data daily.
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